Riptide Rum Ad Mockup

For a school project I was tasked with the challenge of creating a convincing yet impossible visual using Photoshop for the purpose of an advertisement. I chose to create a surfer riding a wave in a glass for a fictional liquor brand. The concept behind this was to shift away from my more minimalist tendencies and to design an ad that catered more to the target audience, in this case people who love a cocktail and fun in the sun. Every element on the page uses separate images composited together to create a visually stimulating half-page advertisement for the tropical themed rum.